About Simfluence

What we do

Influencer marketing has a fundamental problem: brands commit significant budgets to campaigns without any reliable forecast of what those campaigns will actually deliver. The result is endemic — 68% of influencer campaigns underperform their expectations, not because the creators were wrong choices, but because nobody ran a proper forecast before launch.

Simfluence solves this at the source. Input your brief. Select your creators. Run the simulation. In under two minutes you receive probabilistic forecasts for CTR, CPM, CVR and ROAS — complete with P10, P50 and P90 confidence bands — before you commit a single pound, dirham, or dollar.

How the intelligence works

Our platform is built on two proprietary scoring systems. The Creator Performance Index (CPI) quantifies a creator's predicted ability to drive commercial outcomes for a specific brief — not their follower count, their results. The Genre Fit Index (GFI) measures the alignment between a creator's native audience and your campaign's target genre and sub-mode.

Every simulation run on Simfluence feeds our learning model. When brands return after campaigns to log their actual results, the platform compares predicted against actual, identifies the delta, and refines its coefficients. The more campaigns run through Simfluence, the more accurate the forecasts become. This is the compounding edge no static tool can replicate.

Who we built this for

Simfluence is designed for marketing leaders, game publishers, studios, and agencies who are accountable for campaign ROI and tired of committing budget on instinct. Our platform covers 18 content genres, 53 sub-modes, and 12 platforms — including YouTube, TikTok, Instagram, Twitch, and Kick — with particular depth in MENA, Europe, and North America.

Our commitment

We believe the influencer marketing industry deserves better data. Not historical reports produced after the budget is gone, but forward intelligence produced before a single decision is made. Simfluence is built on the principle that brands deserve to know what they are buying before they buy it.

We do not take commission on deals. We do not monetise creator relationships. We charge a flat subscription for access to the platform and nothing else. Your data, your campaigns, and your creator relationships remain entirely yours.

For enquiries, partnerships, or pilot access: [email protected]

Terms of Use

Please read these Terms of Use carefully before accessing or using the Simfluence platform. By creating an account or using any part of the platform, you agree to be bound by these terms. If you do not agree, do not use the platform.

1. Who we are

Simfluence Ltd ("Simfluence", "we", "us", "our") operates the Simfluence campaign intelligence platform, accessible at simfluence.net and associated subdomains. We are registered and operating from Dubai, United Arab Emirates.

2. What the platform does

Simfluence provides AI-generated campaign forecasting tools, creator discovery and scoring, and audience intelligence for influencer marketing planning. All forecast outputs are probabilistic models based on historical benchmark data and machine learning inference. They are provided for planning and decision-support purposes only and do not constitute guarantees of campaign performance.

3. Your account

To access the full platform you must register an account with a valid work email address. You are responsible for maintaining the confidentiality of your login credentials and for all activity that occurs under your account. You must notify us immediately at [email protected] if you suspect any unauthorised use of your account.

You agree to provide accurate, current, and complete information when registering and to update this information as necessary.

4. Acceptable use

You agree not to:

• Use the platform for any unlawful purpose or in violation of any applicable regulations
• Attempt to reverse-engineer, copy, or reproduce the Simfluence scoring methodology, algorithms, or data models
• Scrape, harvest, or systematically extract data from the platform by automated means
• Share your account credentials with third parties not covered by your subscription
• Use the platform to generate misleading, defamatory, or fraudulent campaign representations
• Attempt to circumvent any security or access control measures

5. Subscriptions and billing

Paid plans are billed monthly or annually as selected at checkout. Prices are listed in GBP and exclude applicable taxes unless stated otherwise. All subscriptions include a 14-day free trial period. You may cancel at any time; cancellation takes effect at the end of the current billing period with no partial refunds issued for unused time.

We reserve the right to modify pricing with 30 days' written notice to your registered email address. Continued use after the effective date of a price change constitutes acceptance of the new pricing.

6. Intellectual property

All content, software, scoring models, visual design, and data structures within the Simfluence platform are the exclusive intellectual property of Simfluence Ltd. You are granted a limited, non-exclusive, non-transferable licence to access and use the platform for your own internal business purposes during your active subscription.

You retain full ownership of any campaign briefs, objectives, and data you input into the platform. We may use anonymised, aggregated data derived from platform usage to improve our forecasting models.

7. Disclaimer of warranties

The Simfluence platform and all forecast outputs are provided "as is" and "as available". We make no warranty that forecast results will match actual campaign performance. Influencer marketing outcomes are affected by variables outside our control, including creator behaviour, platform algorithm changes, market conditions, and audience response.

To the maximum extent permitted by applicable law, we disclaim all warranties, express or implied, including warranties of merchantability, fitness for a particular purpose, and non-infringement.

8. Limitation of liability

In no event shall Simfluence Ltd be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of the platform or reliance on any forecast output, even if we have been advised of the possibility of such damages. Our total aggregate liability to you for any claims arising under these terms shall not exceed the total fees paid by you to us in the three months preceding the claim.

9. Data and privacy

We collect and process personal data in accordance with applicable data protection laws including the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and, where applicable to our European users, the EU General Data Protection Regulation (GDPR). We do not sell your personal data to third parties. For full details of how we collect, use, and protect your data, please contact us at [email protected].

10. Governing law

These terms are governed by the laws of the United Arab Emirates. Any disputes arising from or relating to these terms or the platform shall be subject to the exclusive jurisdiction of the courts of Dubai, UAE, except where mandatory consumer protection laws in your jurisdiction require otherwise.

11. Changes to these terms

We may update these terms from time to time. Material changes will be notified to your registered email address at least 14 days before taking effect. Continued use of the platform after that date constitutes acceptance of the revised terms.

12. Contact

For any questions regarding these Terms of Use: [email protected]

Legal Notice

Company information

Trading name: Simfluence
Legal entity: Simfluence Ltd
Registered address: Dubai, United Arab Emirates
Contact: [email protected]

Nature of the service

Simfluence operates a Software-as-a-Service (SaaS) platform providing AI-generated campaign forecasting and creator intelligence for influencer marketing professionals. The platform is a planning and decision-support tool. It does not broker, negotiate, or execute agreements between brands and creators, and does not act as an agent, intermediary, or marketplace for influencer deals.

Forecast accuracy and disclaimers

All campaign forecasts, scores, and estimates produced by the Simfluence platform are generated by machine learning models trained on publicly available industry benchmark data and anonymised historical campaign inputs. They represent probabilistic estimates, not guarantees.

Actual campaign performance will vary based on factors including but not limited to: creator content quality and timeliness, platform algorithm changes, audience behaviour, market conditions, seasonality, brand sentiment, and campaign execution. Simfluence accepts no liability for decisions made in reliance on forecast outputs.

Intellectual property

The Simfluence name, logo, platform design, scoring methodology, and all associated intellectual property are the exclusive property of Simfluence Ltd. Unauthorised reproduction, distribution, or commercial use of any platform element is strictly prohibited and may constitute infringement of intellectual property rights.

Third-party content

The platform may display information about creators, brands, and campaigns sourced from publicly available data. Simfluence does not claim ownership of any third-party trademarks, names, or likenesses referenced within the platform. Creator profiles are displayed for benchmarking and illustrative purposes and do not imply any commercial relationship, endorsement, or affiliation between Simfluence and the individuals featured.

Data protection

Simfluence processes personal data in accordance with the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and applicable international data protection regulations. Users located in the European Economic Area benefit from protections under the EU General Data Protection Regulation (GDPR). We act as a data controller for account registration data and as a data processor for campaign data submitted by subscribing brands.

You have the right to request access to, correction of, or deletion of your personal data at any time by contacting [email protected].

No financial or investment advice

Nothing on the Simfluence platform constitutes financial, investment, or professional marketing advice. Forecast outputs are tools to inform your own independent decision-making. You should conduct your own due diligence before committing any marketing budget.

Links and third-party platforms

The platform may reference or link to third-party platforms including YouTube, TikTok, Instagram, Twitch, and Kick. Simfluence has no control over and accepts no responsibility for the content, availability, or practices of these third-party services.

Governing jurisdiction

This legal notice and any disputes arising from the operation of the Simfluence platform are governed by the laws of the United Arab Emirates.

Contact for legal matters

For legal enquiries: [email protected]