Campaign planning for YouTube & Twitch · Updated 27 Sep 2026

Know
before you
spend.

Forecast reach, clicks, conversions and cost per conversion for every creator before you sign anything. Then record what actually happened, next to the forecast. Not a social media tool, not a tracking tool: a plan.

See it in action

The platform,
animated.

Watch the platform discover a creator and open their full profile: CPI breakdown, engagement quality, genre fit and a reach forecast for a budget.

CREATOR DISCOVERY · GAMING & ESPORTS · MID-TIER
Mid-tier
G
General Sam
@generalsam · YouTube · Gaming
SUBS
1.5M
AVG VIEWS
720K
ENG RATE
15.0%
EST. RATE
$18K–$36K
CPI88
GFI83%
Mid-tier
P
Palsteron
@palsteron · YouTube · Gaming
SUBS
103K
AVG VIEWS
78K
ENG RATE
15.0%
EST. RATE
$1.2K–$2.4K
CPI96
GFI75%
Mid-tier
G
GhazzyTV
@ghazzytv · YouTube · Gaming
SUBS
149K
AVG VIEWS
42K
ENG RATE
11.2%
EST. RATE
$2.4K–$4.8K
CPI89
GFI96%
SELECT A CREATOR TO OPEN THE PROFILE
The problem

Brands spend
before they know.

The influencer marketing industry runs on gut feel and hope. Brands commit six-figure budgets to creators they believe will perform — and find out weeks later whether they were right.

Nobody puts a number next to a creator's name before the money moves. Simfluence does, and then checks it against what actually happened.

87%
of marketers expect their influencer budget to grow this year. More money is moving, and most of it is still decided on follower counts.
46%
measure campaigns with promo codes, the most common tool in the industry. That tells you what happened after the money is spent, never before.
57%
of the quality problems marketers report are fake or bot followers. Follower count is the one number you cannot plan on.
Source: Influencer Marketing Hub, Influencer Marketing Benchmark Report 2026.
How it works

Brief to forecast
in minutes.

01 —
Input your brief
Genre, sub-genre, region, platform, budget and objective. A few minutes. No lengthy onboarding.
02 —
Discover creators
Browse by CPI and GFI score. Filter by tier, language and budget. Creator matching ranks the roster against your brief.
03 —
Run the forecast
Reach, engaged clicks, conversions and cost per conversion for every deliverable, as a range: floor, base case and ceiling.
04 —
Record what happened
Enter the real results from your own tracking. Each creator's return sits next to its forecast, and every campaign sharpens the next.
Platform

Three tools.
Zero guesswork.

Creator Discovery
Find creators by what they will deliver, not by how many follow them. Thousands of YouTube and Twitch creators, refreshed every night through the platforms' own APIs and expanded into any niche or market on demand.
18 genres · sub-genre targeting · YouTube & Twitch
CPI & GFI Scoring
Two scores that do what follower count never could. The Creator Performance Index scores audience quality, where a small engaged channel beats a passive big one. The Genre Fit Index measures fit to your brief. Twitch is measured on real concurrent viewers.
0–100 scale · live data · refreshed nightly
Campaign Forecaster
Before any budget moves, see forecast reach, engaged clicks, conversions and cost per conversion for every deliverable, with a floor, base case and ceiling. Swap creators, adjust budget, run what-if scenarios.
per deliverable · floor / base / ceiling · 4 outputs
Forecast, then the truth

Forecasts that
get checked.

Every campaign run through Simfluence gets compared against its actuals. The model learns. The forecasts tighten. The longer you use it, the more accurate it becomes.

Illustrative example: gaming publisher · RPG open-world
$85K budget · 3 mid-tier YouTubers · dedicated videos
Figures are illustrative, not a client result.

Metric
Forecast range
Actual result
Reach
4.2M – 5.8M
5.1M ✓
Engaged clicks
101K – 180K
138K ✓
Conversions
310 – 420
388 ✓
Cost per conversion
$202 – $274
$219 ✓
Creator Discovery

Find creators by
what they deliver.

Thousands of creators across YouTube and Twitch — searchable by genre, sub-mode, tier, language, budget and objective. Every profile shows real engagement data and proprietary CPI scores, not just follower counts. Search by name, handle, genre or platform and the right creators surface instantly.

5,000+ creators indexed
YouTube & Twitch
Updated daily
SEARCH
5,000+ CREATORS · ALL GENRES
Campaign Simulator

See your cost per conversion
before you spend.

Select creators, set your budget and formats, and Simfluence forecasts reach, engaged clicks, conversions and cost per conversion for each deliverable, with a floor, base case and ceiling. Swap creators or adjust budget and the model recalculates. Know your range before a single penny is committed.

Minutes, not weeks
Floor / base case / ceiling
4 outputs per deliverable
CAMPAIGN BRIEF · GAMING LAUNCH
$50,000 budget
Gaming & Esports
3 dedicated videos
G
General Sam
P
Palsteron
G
GhazzyTV
REACH · FLOOR
—
worst case
REACH · BASE CASE
—
expected
REACH · CEILING
—
best case
ENGAGED CLICKS
base —
CONVERSIONS
base —
COST / CONVERSION
base —
DELIVERABLES
base —
Pricing

Priced on what
you spend.

Simfluence is licensed as a share of the creator budget it plans, so the fee scales with the spend it protects. Three service levels: Standard, Managed, and Partnership, where we build around your vertical. Tell us your budget and we will come back with a number.

Talk to us Book a live demo

Demo first. Free trial after your demo. No card, no contract until you decide.

Your next campaign
already has
a forecast.

Run your brief. See your numbers. Launch knowing what to expect.

Book a live demo
Campaign Intelligence Platform
Get started
Tell us about your brand and we will be in touch to set up a demo.
Please fill in all fields with a valid email.
Already using Simfluence? Sign in